Southwest Survey Fail

30 October 2008
12:29 AM


I like flying with Southwest. I don’t like the tactics that a research company is using on their behalf.

This email arrived in my inbox this evening. It invites me to take a survey about Southwest and offers a $15 incentive for participation. That seems relatively high, but not inconceivable.

Take a Southwest survey for $15

I answered a series of demographics questions and questions about my preferences in air travel. Ten minutes and 20 pages later, I finished the survey and received the following message:

Thanks for participating. Sorry, no $15.

“Thank you for taking the time to participate in our study unfortunately you did not participate actively enough to be eligible for the $15 reward. We appreciate you taking the time to try and encourage you to please try again at your next available opportunity as your opinions are very important to us.”

I don’t care about the $15. This is simply a dishonest way to solicit information from your customers.


This cracked me up man. Sorry to hear you got suckered.

That is indeed terrible! OpinionWorld is to blame in this instance, as their screening process should take no more than 2 minutes.

This is a common problem with survey takers - you get invited to a survey, spend 20 minutes answering questions, and in the end they tell you you are NOT eligible. This is something the industry needs to have a look at and solve. Otherwise, it’s a waste of peoples’ time and money.

Sorry to hear you have been let down by SouthWest and OpinionWorld.

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