Southwest Survey Fail
30 October 2008
12:29 AM
2 Comments
I like flying with Southwest. I don’t like the tactics that a research company is using on their behalf.
This email arrived in my inbox this evening. It invites me to take a survey about Southwest and offers a $15 incentive for participation. That seems relatively high, but not inconceivable.
I answered a series of demographics questions and questions about my preferences in air travel. Ten minutes and 20 pages later, I finished the survey and received the following message:
“Thank you for taking the time to participate in our study unfortunately you did not participate actively enough to be eligible for the $15 reward. We appreciate you taking the time to try and encourage you to please try again at your next available opportunity as your opinions are very important to us.”
I don’t care about the $15. This is simply a dishonest way to solicit information from your customers.
Comments
This cracked me up man. Sorry to hear you got suckered.
on December 8, 2008 6:56 PM
That is indeed terrible! OpinionWorld is to blame in this instance, as their screening process should take no more than 2 minutes.
This is a common problem with survey takers - you get invited to a survey, spend 20 minutes answering questions, and in the end they tell you you are NOT eligible. This is something the industry needs to have a look at and solve. Otherwise, it’s a waste of peoples’ time and money.
Sorry to hear you have been let down by SouthWest and OpinionWorld.
on February 9, 2009 5:14 AM
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